Performance Marketing Leader
Julian Böckmann
Growth-focused digital marketing leader with 14+ years' experience driving measurable results across the DACH region
About Me
Driving Growth Through Data & Strategy
With over 14 years of experience in performance marketing, I lead the growth of e-commerce platforms and build high-performing teams.
Leadership & People Management
Team Lead since 2017, building and leading teams of up to 17 direct reports, fostering an agile and data-driven work culture.
Performance Marketing Strategy
Holistic strategy, budgeting, and execution of campaigns across SEA, Social Ads, Display, Affiliate, and Retargeting.
Data & Analytics
Ensuring precise data for informed decision-making using Google Analytics and Google Tag Manager.
Sector Expertise
Extensive experience in e-commerce (B2B and B2C), travel sector, and gaming industry.
Agile Methodologies
Experienced in implementing agile methods and coordinating with international teams.
Personality Profile
Adventurer (ISFP-A) — View my 16 Personalities profile →
Career
14+ Years of Experience
Head of Performance Marketing
AKKU SYS
Orchestrating end-to-end performance marketing strategy, boosting multi-channel growth for B2C/B2B e-commerce platforms in DACH. Increased qualified leads by 32% within 6 months. Managing €1M+ marketing budget and leading a team of 5 specialists.
Team Lead Online Marketing
VISABLE
Spearheaded a 17-member team delivering Google Ads, PLA, and retargeting services for B2B SMEs across DACH. Achieved 22% increase in ROAS and reduced time-to-launch by 25% through standardized processes.
Head of Performance Marketing
FRISCHEPOST
Built and scaled digital marketing channels from the ground up, driving 40% YoY growth for a fast-scaling e-commerce startup. Managed six-figure budgets optimizing for LTV/CAC and rapid market penetration.
Head of Marketing
FIT REISEN GmbH
Directed integrated marketing across digital and offline channels. Oversaw SEA, retargeting, affiliation, CRM, and print, maintaining customer engagement during pandemic disruptions.
Head of SEA
TOOLPORT
Owned strategic planning and optimization of SEA, retargeting, PLA, and Amazon Ads for B2C/B2B shops in DACH. Increased campaign ROI by 27% through CRO and A/B testing.
Digital Marketing Manager
PHILIPS LIGHTING
Coordinated SEM for DACH, launching Amazon Sponsored Search pilots and supporting RTB/programmatic campaigns. Leveraged web analytics to optimize performance and inform growth initiatives.
SEM Executive
eDreams ODIGEO
Managed paid search campaigns for flight search and dynamic packaging, optimizing for ROAS in a competitive travel market.
Product Marketing Manager
InnoGames
Launched marketing for a new free-to-play game, coordinating CRM, SEO, performance, and TV/social campaigns.
SEM Manager
CASAMUNDO
Planned and managed international SEA campaigns, implementing tracking and tag management with Google Tag Manager. Ran display and retargeting campaigns.
Expertise
Skills & Competencies
Marketing & Strategy
Channels & Platforms
Analytics & Optimization
Leadership
Background
Education
Bachelor's Degree — Business Administration, Marketing focus
Fachhochschule Westküste
Specialized in digital marketing, analytics, and business strategy. Developed strong foundations in market research and data-driven decision-making.
Business Studies
BBS Verden
Completed foundational coursework in business and economics.
Apprenticeship — Kaufmann im Groß- und Außenhandel
DOYMA GmbH & Co
Completed apprenticeship in wholesale and foreign trade, developing commercial acumen and client relationship skills.
Get in Touch
Let's Connect
Interested in discussing growth strategies, performance marketing, or new opportunities? I'd love to hear from you.